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Why the Next Generation of Startups Will Be Native AI First
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  • Artificial Intelligence

Why the Next Generation of Startups Will Be Native AI First

  • Santosh Sinha
  • July 21, 2025

The AI hype is real, but for most startups, integrating ChatGPT into a feature isn’t the same as building an AI-native product.

We’re at the edge of a generational shift: from SaaS 2.0 to Native AI-first startups, companies architected from …

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The Hidden Complexity of Native AI
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  • Artificial Intelligence

The Hidden Complexity of Native AI

  • Santosh Sinha
  • July 16, 2025

🔍 Introduction

“AI-native” isn’t just a buzzword. It’s a foundational approach that threads intelligence, data, models, workflows, teams, and governance into every aspect of your system. However, achieving this is far more complex than simply adding an ML feature. In …

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  • Artificial Intelligence

Native AI Needs Native Data: Why Your Docs, Logs, and Interactions Are Gold

  • Santosh Sinha
  • July 14, 2025

There’s a growing myth in the AI world that access to powerful models is enough. But while foundation models like GPT-4, Claude, and Gemini are transformative, the real competitive edge lies elsewhere.

It lies in the data that only you …

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Your Data Is the New API
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  • Artificial Intelligence
  • Machine Learning

Your Data Is the New API

  • Santosh Sinha
  • July 10, 2025

APIs once revolutionized software by making systems programmable. Now, internal data is stepping into that role. In 2025, AI agents are not just answering customer queries; they’re becoming internal copilots, capable of interfacing with your data stack, surfacing insights, and …

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From Notion to Production: Turning Internal Docs into AI Agents
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  • Artificial Intelligence

From Notion to Production: Turning Internal Docs into AI Agents

  • Santosh Sinha
  • July 9, 2025

Imagine if your team’s Notion pages, Confluence wikis, or SOP folders could talk back, guiding new hires, answering customer questions, and automating routine ops. That’s not a futuristic dream anymore. With recent advancements in RAG, vector embeddings, and language models, …

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What Startups Get Wrong About AI Agents (And How to Get It Right)
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  • Artificial Intelligence
  • Machine Learning

What Startups Get Wrong About AI Agents (And How to Get It Right)

  • Santosh Sinha
  • July 8, 2025

Startups are in a race to integrate AI into their products and operations. From automating support to building AI copilots, the possibilities are exciting, but not without pitfalls. At Brim Labs, we’ve worked with early-stage and scaling teams across FinTech, …

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